Campaign URL Builder - UTM Builder

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

ParameterRequiredExampleDescription

Campaign ID

utm_id

No

abc.123

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Campaign Source

utm_source

Yes

google

Use utm_source to identify a search engine, newsletter name, or other source.

Campaign Medium

utm_medium

Yes

cpc

Use utm_medium to identify a medium such as email or cost-per-click.

Campaign Name

utm_campaign

No

spring_sale

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Campaign Term

utm_term

No

running+shoes

Used for paid search. Use utm_term to note the keywords for this ad.

Campaign Content

utm_content

No

logolink

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

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